{"id":10297,"date":"2026-05-26T11:15:38","date_gmt":"2026-05-26T11:15:38","guid":{"rendered":"https:\/\/www.cropland.be\/non-classe\/lia-est-la-mais-qui-la-laissee-entrer"},"modified":"2026-05-26T11:32:46","modified_gmt":"2026-05-26T11:32:46","slug":"lia-est-la-mais-qui-la-laissee-entrer","status":"publish","type":"post","link":"https:\/\/old.cropland.be\/fr\/management\/lia-est-la-mais-qui-la-laissee-entrer","title":{"rendered":"L&rsquo;IA est l\u00e0. Mais qui l&rsquo;a laiss\u00e9e entrer ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10297\" class=\"elementor elementor-10297 elementor-10275\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c881365 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c881365\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-49189c85\" data-id=\"49189c85\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-4ee3e27c\" data-id=\"4ee3e27c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52ff9ee elementor-widget elementor-widget-heading\" data-id=\"52ff9ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Blog<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2df0bed1 elementor-widget elementor-widget-heading\" data-id=\"2df0bed1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">L&rsquo;IA est l\u00e0. Mais qui l&rsquo;a laiss\u00e9e entrer ?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-484de8e4\" data-id=\"484de8e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-81731b7 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"81731b7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-47ec446 e-con-full e-ecs-flex e-flex e-con e-child\" data-id=\"47ec446\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-43b4945 e-con-full e-ecs-flex e-flex e-con e-child\" data-id=\"43b4945\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e269d3e elementor-widget elementor-widget-heading\" data-id=\"e269d3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'adoption de l'IA en Flandre a doubl\u00e9. Ce que les chiffres r\u00e9v\u00e8lent vraiment.AI adoption in Flanders doubled. What the numbers really tell us. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a638cb elementor-widget elementor-widget-text-editor\" data-id=\"1a638cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Trois mesures, trois instantan\u00e9s. Le dernier barom\u00e8tre de l&rsquo;IA, qui dresse l&rsquo;\u00e9tat des lieux de 2025 et a \u00e9t\u00e9 publi\u00e9 d\u00e9but 2026, marque un tournant, mais montre aussi o\u00f9 les entreprises se heurtent \u00e0 des obstacles, et pourquoi les douze prochains mois seront d\u00e9cisifs. <\/em><\/p>\n<p>Ce qui semblait encore marginal en 2022 est aujourd&rsquo;hui g\u00e9n\u00e9ralis\u00e9 : pr\u00e8s de six entreprises flamandes sur dix utilisent au moins une technologie d&rsquo;IA. Un quasi-doublement en deux ans. Le chiffre est s\u00e9duisant, et il est exact  <\/p>\n<p>Mais derri\u00e8re ce pourcentage se cache une r\u00e9alit\u00e9 plus complexe. Non pas sur le nombre d&rsquo;entreprises qui utilisent l&rsquo;IA, mais sur la mani\u00e8re dont elle s&rsquo;est introduite, et sur la viabilit\u00e9 de cette trajectoire. C&rsquo;est cette histoire qui d\u00e9terminera si votre organisation fera de l&rsquo;IA un levier dans les ann\u00e9es \u00e0 venir, ou si elle ratera le coche.  <\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5192406 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"5192406\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"740\" src=\"https:\/\/old.cropland.be\/wp-content\/uploads\/2026\/05\/Image-26-05-2026-at-13.31-3.jpeg\" class=\"attachment-large size-large wp-image-10302\" alt=\"\" srcset=\"https:\/\/old.cropland.be\/wp-content\/uploads\/2026\/05\/Image-26-05-2026-at-13.31-3.jpeg 802w, https:\/\/old.cropland.be\/wp-content\/uploads\/2026\/05\/Image-26-05-2026-at-13.31-3-300x278.jpeg 300w, https:\/\/old.cropland.be\/wp-content\/uploads\/2026\/05\/Image-26-05-2026-at-13.31-3-768x711.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc3810b elementor-widget elementor-widget-heading\" data-id=\"dc3810b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L'\u00e9volution en trois chiffres<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47cf414 elementor-widget elementor-widget-text-editor\" data-id=\"47cf414\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Depuis 2022, le D\u00e9partement flamand WEWIS r\u00e9alise le barom\u00e8tre de l&rsquo;IA, une vaste enqu\u00eate aupr\u00e8s des entreprises flamandes (\u00e9chantillon 2025 : 2 915 r\u00e9ponses exploitables sur 9 610 entreprises interrog\u00e9es). La tendance est frappante : <\/p>\n<ul>\n<li><strong>2022: 26%<\/strong> des entreprises flamandes utilisent au moins une technologie d&rsquo;IA.<\/li>\n<li><strong>2023: 32%<\/strong> \u2014 une l\u00e9g\u00e8re hausse.<\/li>\n<li><strong>2025: 58.8%<\/strong> \u2014 un quasi-doublement en deux ans.<\/li>\n<\/ul>\n<p> <\/p>\n<p>Le moteur de ce bond, c&rsquo;est l&rsquo;IA g\u00e9n\u00e9rative. L&rsquo;analyse de texte est pass\u00e9e de 14% \u00e0 41%. La g\u00e9n\u00e9ration de langage et de code est pass\u00e9e de 8% \u00e0 38%. La g\u00e9n\u00e9ration d&rsquo;images, de vid\u00e9os et d&rsquo;audio (une nouvelle cat\u00e9gorie en 2025) atteint d&#8217;embl\u00e9e 33%. Pr\u00e8s de la moiti\u00e9 des entreprises flamandes (48%) utilisent aujourd&rsquo;hui l&rsquo;IA g\u00e9n\u00e9rative.    <\/p>\n<p>L&rsquo;accessibilit\u00e9 d&rsquo;outils comme ChatGPT, Claude et Gemini est clairement l&rsquo;acc\u00e9l\u00e9rateur. Mais accessible ne signifie pas strat\u00e9gique. Utiliser l&rsquo;IA ne signifie pas encore qu&rsquo;elle cr\u00e9e de la valeur.  <\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18890f1 elementor-widget elementor-widget-heading\" data-id=\"18890f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ce que les chiffres dissimulent<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc5f256 elementor-widget elementor-widget-text-editor\" data-id=\"dc5f256\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le taux d&rsquo;adoption dit quelque chose, mais pas tout. Le barom\u00e8tre 2025 met au jour trois v\u00e9rit\u00e9s d\u00e9rangeantes. <\/p>\n<p><strong>1. Ce sont les collaborateurs qui prennent l&rsquo;initiative, pas la direction<\/strong> Dans la moiti\u00e9 des entreprises (49%), l&rsquo;usage de l&rsquo;IA \u00e9mane surtout des collaborateurs individuels. Seuls 28% sont activement pilot\u00e9s par la direction. Autrement dit, l&rsquo;IA r\u00e9sulte rarement d&rsquo;un choix strat\u00e9gique. Elle s&rsquo;est introduite par le bas, outil apr\u00e8s outil, t\u00e2che apr\u00e8s t\u00e2che.   <\/p>\n<p><strong>2. Une sur cinq rel\u00e8ve du \u00ab shadow AI \u00bb.<\/strong> 20% des entreprises adoptantes utilisent l&rsquo;IA \u00e0 l&rsquo;insu ou sans l&rsquo;accord de l&rsquo;IT ou de la direction. Cela s&rsquo;accompagne de risques r\u00e9els : des donn\u00e9es sensibles qui quittent l&rsquo;environnement contr\u00f4l\u00e9, des failles de s\u00e9curit\u00e9, d&rsquo;\u00e9ventuelles infractions au RGPD et une exposition au r\u00e8glement europ\u00e9en sur l&rsquo;IA (AI Act), d\u00e9sormais en vigueur, mais connu \u00e0 peine de 43% des entreprises adoptantes. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89523f2 elementor-widget elementor-widget-image\" data-id=\"89523f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"327\" src=\"https:\/\/old.cropland.be\/wp-content\/uploads\/2026\/05\/Image-26-05-2026-at-13.31-768x327.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-10303\" alt=\"\" srcset=\"https:\/\/old.cropland.be\/wp-content\/uploads\/2026\/05\/Image-26-05-2026-at-13.31-768x327.jpeg 768w, https:\/\/old.cropland.be\/wp-content\/uploads\/2026\/05\/Image-26-05-2026-at-13.31-300x128.jpeg 300w, https:\/\/old.cropland.be\/wp-content\/uploads\/2026\/05\/Image-26-05-2026-at-13.31.jpeg 796w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a571a0 elementor-widget elementor-widget-text-editor\" data-id=\"3a571a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span class=\"notion-enable-hover\" data-token-index=\"0\">3. Seuls 17% ont v\u00e9ritablement d\u00e9ploy\u00e9 l&rsquo;IA \u00e0 grande \u00e9chelle.<\/span><\/strong> Pr\u00e8s de la moiti\u00e9 des entreprises adoptantes en sont encore au stade de l&rsquo;exp\u00e9rimentation. Un tiers a int\u00e9gr\u00e9 l&rsquo;IA dans quelques processus. Mais seuls 17% l&rsquo;ont d\u00e9ploy\u00e9e sur un \u00e9ventail plus large de domaines au sein de l&rsquo;organisation.  <\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b09331c elementor-widget elementor-widget-text-editor\" data-id=\"b09331c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le sch\u00e9ma sous-jacent est toujours le m\u00eame. L&rsquo;IA n&rsquo;a pas \u00e9t\u00e9 d\u00e9cid\u00e9e, elle s&rsquo;est introduite. Et le principal obstacle que les entreprises rapportent elles-m\u00eames le confirme : ce n&rsquo;est ni le budget ni la technologie, mais un manque de connaissances, de comp\u00e9tences et d&rsquo;exp\u00e9rience (72,5%), suivi de la difficult\u00e9 \u00e0 d\u00e9terminer o\u00f9 l&rsquo;IA est r\u00e9ellement pertinente (63,7%). Le frein \u00e0 une IA responsable n&rsquo;est pas la mauvaise volont\u00e9. C&rsquo;est l&rsquo;incertitude.    <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de7d450 elementor-widget elementor-widget-image\" data-id=\"de7d450\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"371\" src=\"https:\/\/old.cropland.be\/wp-content\/uploads\/2026\/05\/Image-26-05-2026-at-13.31-1-768x371.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-10304\" alt=\"\" srcset=\"https:\/\/old.cropland.be\/wp-content\/uploads\/2026\/05\/Image-26-05-2026-at-13.31-1-768x371.jpeg 768w, https:\/\/old.cropland.be\/wp-content\/uploads\/2026\/05\/Image-26-05-2026-at-13.31-1-300x145.jpeg 300w, https:\/\/old.cropland.be\/wp-content\/uploads\/2026\/05\/Image-26-05-2026-at-13.31-1.jpeg 797w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46a08fa elementor-widget elementor-widget-heading\" data-id=\"46a08fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La bonne nouvelle, pour ceux qui vont au-del\u00e0 de l'exp\u00e9rimentation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-602fb57 elementor-widget elementor-widget-text-editor\" data-id=\"602fb57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Pour les entreprises qui franchissent le pas vers l&rsquo;int\u00e9gration et la mise \u00e0 l&rsquo;\u00e9chelle, l&rsquo;impact est tangible. Deux tiers des entreprises adoptantes (65%) ont constat\u00e9 un impact concret sur leur activit\u00e9 au cours de l&rsquo;ann\u00e9e \u00e9coul\u00e9e : <\/p>\n<ul>\n<li><strong>53%<\/strong> ont am\u00e9lior\u00e9 la qualit\u00e9 de leurs processus d&rsquo;entreprise (+15 points de pourcentage par rapport \u00e0 2023).<\/li>\n<li><strong>40%<\/strong> sont parvenues \u00e0 r\u00e9duire leurs co\u00fbts (+13 pp).<\/li>\n<li><strong>31%<\/strong> ont lanc\u00e9 des produits ou services nouveaux ou sensiblement am\u00e9lior\u00e9s (+3 pp).<\/li>\n<\/ul><div><br><\/div>\n<p>De plus, plus de la moiti\u00e9 des entreprises adoptantes (52%) font \u00e9tat d&rsquo;une productivit\u00e9 accrue chez les collaborateurs hautement qualifi\u00e9s. Qui transforme l&rsquo;exp\u00e9rimentation en mise en \u0153uvre, r\u00e9colte. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12f5f4a elementor-widget elementor-widget-image\" data-id=\"12f5f4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"355\" src=\"https:\/\/old.cropland.be\/wp-content\/uploads\/2026\/05\/Image-26-05-2026-at-13.31-2-768x355.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-10305\" alt=\"\" srcset=\"https:\/\/old.cropland.be\/wp-content\/uploads\/2026\/05\/Image-26-05-2026-at-13.31-2-768x355.jpeg 768w, https:\/\/old.cropland.be\/wp-content\/uploads\/2026\/05\/Image-26-05-2026-at-13.31-2-300x139.jpeg 300w, https:\/\/old.cropland.be\/wp-content\/uploads\/2026\/05\/Image-26-05-2026-at-13.31-2.jpeg 799w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f027aed elementor-widget elementor-widget-text-editor\" data-id=\"f027aed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote>\n<p>Dans la pratique, il r\u00e8gne beaucoup d&rsquo;appr\u00e9hension et une attitude attentiste lorsqu&rsquo;il s&rsquo;agit de vraiment passer \u00e0 l&rsquo;action et d&rsquo;aller au-del\u00e0 du simple prompt pour r\u00e9\u00e9crire un e-mail.<\/p>\n<p>\u2014 Geert Vromman<\/p>\n<\/blockquote>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2057588 elementor-widget elementor-widget-text-editor\" data-id=\"2057588\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Entre \u00ab nous utilisons l&rsquo;IA \u00bb et \u00ab l&rsquo;IA cr\u00e9e de la valeur structurelle \u00bb s&rsquo;ouvre donc aujourd&rsquo;hui un foss\u00e9. Et ce foss\u00e9 d\u00e9termine qui acc\u00e9l\u00e9rera avec l&rsquo;IA dans les ann\u00e9es \u00e0 venir et qui prendra du retard. <\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15b0eaf elementor-widget elementor-widget-heading\" data-id=\"15b0eaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La gouvernance n'est pas un frein. C'est la condition pour aller plus vite. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-382bf38 elementor-widget elementor-widget-text-editor\" data-id=\"382bf38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>C&rsquo;est ici que les deux r\u00e9cits se rejoignent. Mettre \u00e0 l&rsquo;\u00e9chelle sans pilotage accro\u00eet les risques. Piloter sans mettre \u00e0 l&rsquo;\u00e9chelle ne cr\u00e9e aucune valeur. Les organisations qui acc\u00e9l\u00e9reront dans les ann\u00e9es \u00e0 venir ne sont pas celles qui exp\u00e9rimentent le plus, mais celles qui font cro\u00eetre l&rsquo;exp\u00e9rimentation et la gouvernance de concert.<br\/>   <\/p>\n<p>La gouvernance est souvent per\u00e7ue comme un frein \u00e0 l&rsquo;innovation. Dans la pratique, c&rsquo;est l&rsquo;inverse. Des r\u00e8gles claires l\u00e8vent l&rsquo;incertitude. Lorsque les collaborateurs savent quels outils sont approuv\u00e9s, quelles t\u00e2ches sont appropri\u00e9es et o\u00f9 se situent les limites, ils peuvent travailler plus vite sans exposer inutilement l&rsquo;organisation.   <\/p>\n<p>C&rsquo;est pr\u00e9cis\u00e9ment pourquoi l&rsquo;IA est aujourd&rsquo;hui avant tout une question de gouvernance, et seulement ensuite une question de technologie. La technologie est l\u00e0. Elle est accessible, puissante et bon march\u00e9. Ce qui manque, c&rsquo;est la structure autour : la clart\u00e9 sur les r\u00f4les, la visibilit\u00e9 sur les endroits o\u00f9 l&rsquo;IA influence les processus et les d\u00e9cisions, et un cadre commun qui transforme des outils \u00e9pars en une capacit\u00e9 ma\u00eetris\u00e9e.   <\/p>\n<p><br><\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f949fd elementor-widget elementor-widget-heading\" data-id=\"9f949fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Savez-vous o\u00f9 en est r\u00e9ellement votre organisation ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8946d0 elementor-widget elementor-widget-text-editor\" data-id=\"f8946d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La question des douze prochains mois n&rsquo;est plus de savoir si vous utilisez l&rsquo;IA. Votre organisation le fait presque certainement d\u00e9j\u00e0, peut-\u00eatre plus que vous ne le pensez, et \u00e0 des endroits que vous n&rsquo;avez pas encore en vue. La question est de savoir si cet usage est ancr\u00e9 strat\u00e9giquement, encadr\u00e9 en toute s\u00e9curit\u00e9 et orient\u00e9 vers la valeur.  <\/p>\n<p>Avec le <strong>CROPLAND AI Maturity Scan<\/strong>, nous apportons de la structure \u00e0 cette complexit\u00e9. Nous analysons o\u00f9 en est votre organisation sur les quatre dimensions de notre cadre : Discover, Align, Design et Deliver, y compris la visibilit\u00e9 sur le shadow AI, les risques li\u00e9s aux donn\u00e9es et votre position au regard de l&rsquo;AI Act. Pas un instantan\u00e9 isol\u00e9, mais une boussole pour votre prochaine phase.<br\/>  <\/p>\n<p>La technologie est entr\u00e9e. La question est de savoir si c&rsquo;est vous qui d\u00e9cidez de la suite, ou si d&rsquo;autres le d\u00e9cident \u00e0 votre place. <\/p>\n<p><em>Pr\u00eat \u00e0 avoir cette conversation ? Nous sommes votre navigateur. <\/em><\/p>\n<p> <\/p>\n<p> <\/p>\n<hr>\n<p><em>Source: Standaert, T., Lecocq, C., Andries, P. &#038; Evens, T. (2026). AI Barometer: Adoption and use of Artificial Intelligence in Flemish companies \u2014 situation 2025. Department of Work, Economy, Science, Innovation and Social Economy (WEWIS) \/ ECOOM, Flemish Government. Earlier measurements: situation 2022 (publ. March 2023) and situation 2023 (publ. April 2024).   <\/em><\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e4ea514 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"e4ea514\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-50436563 e-ecs-flex e-flex e-con-boxed e-con e-child\" data-id=\"50436563\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ded1a76 elementor-widget elementor-widget-heading\" data-id=\"6ded1a76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contactez-nous<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16fc1f0d e-ecs-flex e-flex e-con-boxed e-con e-child\" data-id=\"16fc1f0d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1892aa9a e-con-full e-ecs-flex e-flex e-con e-child\" data-id=\"1892aa9a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-320504f9 elementor-widget elementor-widget-heading\" data-id=\"320504f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vous avez une question sur la prise de d\u00e9cisions bas\u00e9es sur les donn\u00e9es dans votre entreprise ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4332d74a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4332d74a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/old.cropland.be\/fr\/contact\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Envoyez-nous un message<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f9ec2c4 e-con-full e-ecs-flex e-flex e-con e-child\" data-id=\"7f9ec2c4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e2af261 e-ecs-flex e-flex e-con-boxed e-con e-child\" data-id=\"4e2af261\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7baaedd2 elementor-widget elementor-widget-heading\" data-id=\"7baaedd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vous souhaitez explorer comment votre entreprise peut commencer \u00e0 b\u00e9n\u00e9ficier de l'IA ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56427b9e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"56427b9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/old.cropland.be\/fr\/session-de-sparring\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">R\u00e9servez une session d'\u00e9change<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e60450f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1e60450f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-785a4008\" data-id=\"785a4008\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60aa54c3 elementor-widget elementor-widget-heading\" data-id=\"60aa54c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">En savoir plus sur ce sujet<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63f224a2 elementor-grid-tablet-3 elementor-posts--thumbnail-top elementor-grid-3 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"63f224a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;custom_columns_tablet&quot;:&quot;3&quot;,&quot;custom_columns&quot;:&quot;3&quot;,&quot;custom_columns_mobile&quot;:&quot;1&quot;,&quot;custom_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;custom_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;custom_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.custom\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t      <div class=\"ecs-posts elementor-posts-container elementor-posts   elementor-grid elementor-posts--skin-custom\" data-settings=\"{&quot;current_page&quot;:1,&quot;max_num_pages&quot;:0,&quot;load_method&quot;:&quot;&quot;,&quot;widget_id&quot;:&quot;63f224a2&quot;,&quot;post_id&quot;:10297,&quot;theme_id&quot;:10297,&quot;change_url&quot;:false,&quot;reinit_js&quot;:false}\">\n      <div class=\"elementor-posts-nothing-found\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Le Barom\u00e8tre de l&rsquo;IA r\u00e9v\u00e8le que pr\u00e8s de six entreprises flamandes sur dix utilisent d\u00e9sormais l&rsquo;IA. La vraie question est de savoir si vous l&rsquo;int\u00e9grez de mani\u00e8re strat\u00e9gique et si vous la mettez en \u0153uvre en toute s\u00e9curit\u00e9. <\/p>\n","protected":false},"author":6,"featured_media":10293,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[87,94],"tags":[89],"class_list":["post-10297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management","category-operations","tag-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;IA est l\u00e0. Mais qui l&#039;a laiss\u00e9e entrer ?<\/title>\n<meta name=\"description\" content=\"Le Barom\u00e8tre de l&#039;IA r\u00e9v\u00e8le que pr\u00e8s de six entreprises flamandes sur dix utilisent d\u00e9sormais l&#039;IA. La vraie question est de savoir si vous l&#039;int\u00e9grez de mani\u00e8re strat\u00e9gique et si vous la mettez en \u0153uvre en toute s\u00e9curit\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/old.cropland.be\/fr\/management\/lia-est-la-mais-qui-la-laissee-entrer\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;IA est l\u00e0. Mais qui l&#039;a laiss\u00e9e entrer ?\" \/>\n<meta property=\"og:description\" content=\"Le Barom\u00e8tre de l&#039;IA r\u00e9v\u00e8le que pr\u00e8s de six entreprises flamandes sur dix utilisent d\u00e9sormais l&#039;IA. La vraie question est de savoir si vous l&#039;int\u00e9grez de mani\u00e8re strat\u00e9gique et si vous la mettez en \u0153uvre en toute s\u00e9curit\u00e9.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/old.cropland.be\/fr\/management\/lia-est-la-mais-qui-la-laissee-entrer\" \/>\n<meta property=\"og:site_name\" content=\"Cropland\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-26T11:15:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-26T11:32:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/old.cropland.be\/wp-content\/uploads\/2026\/05\/Image-26-05-2026-at-12.25.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"594\" \/>\n\t<meta property=\"og:image:height\" content=\"534\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Geert Vromman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Geert Vromman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/old.cropland.be\\\/fr\\\/management\\\/lia-est-la-mais-qui-la-laissee-entrer#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/old.cropland.be\\\/fr\\\/management\\\/lia-est-la-mais-qui-la-laissee-entrer\"},\"author\":{\"name\":\"Geert Vromman\",\"@id\":\"https:\\\/\\\/old.cropland.be\\\/fr#\\\/schema\\\/person\\\/f449c6817a237ca9761164f3da3fa22f\"},\"headline\":\"L&rsquo;IA est l\u00e0. 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